Marketing Manager (B2B / Pharmacy Automation Solutions) / Develop and execute B2B marketing strategies / Manufacturing

Responsibilities

Position Overview
We are seeking a B2B Marketing Manager to lead marketing activities for the company's pharmacy automation solutions.
This position requires a deep understanding of operational challenges faced by retail pharmacies, hospital pharmacies, and long-term care (LTC) pharmacies, and will be responsible for designing and executing effective marketing strategies to drive lead generation, pipeline development, brand awareness, and customer loyalty.

This role demands both strategic thinking and strong execution, leading the process from planning to execution and performance evaluation, while working closely with sales, product development, and service teams to contribute to overall business growth.

* Key Responsibilities
* Marketing Strategy Development & Execution
* Develop B2B marketing plans aligned with corporate strategy.
* Define target segments (large pharmacy chains, hospital pharmacies, independent pharmacies, etc.) and prioritize accordingly.

* Lead Generation / Campaign Management
* Plan and manage integrated campaigns including digital advertising, email marketing, trade shows, and webinars.
* Design lead nurturing programs and manage lead scoring processes.

* Content Development / Brand Messaging
* Create and manage product brochures, case studies, white papers, videos, websites, and other marketing materials.
* Establish consistent brand messaging emphasizing reliability, efficiency, and ROI.

* Digital Marketing / Analytics
* Manage website operations, SEO/SEM, landing page optimization, and web analytics.
* Leverage marketing automation tools (e.g., HubSpot).
* Monitor and improve KPIs such as lead volume, conversion rates, pipeline contribution, and ROI.

* Sales Enablement
* Develop sales collateral, proposals, and ROI calculation tools.
* Collaborate with the sales team to support opportunities and align initiatives.

* Customer Engagement
* Plan and manage trade shows, workshops, and user group events.
* Collect customer feedback and incorporate insights into product positioning.

* Team / Partner Management
* Manage advertising agencies, creative firms, and design resources.
* Train and manage team members (if applicable).

Career Path
Experience in this role may lead to advancement opportunities such as Senior Marketing Manager, Marketing Director, Business Development Leader, or Global Marketing Executive.

Requirements

* Bachelor’s degree in Marketing, Business, Communications, or related field.
* 5+ years of B2B marketing experience (healthcare, automation, or technology industry experience preferred).
* Proven track record in lead generation and campaign management.
* Practical knowledge of digital marketing (SEO/SEM, paid media, email marketing, web analytics).
* Experience with CRM (e.g., HubSpot) and marketing automation tools.
* Strong communication and project management skills.
* Data-driven decision-making ability.

Preferred

* Marketing experience in healthcare, pharmacy, or medical device industries.
* Experience in international markets (North America, Japan, Europe, etc.).
* Team management experience.
* Knowledge of marketing under regulatory/compliance considerations.