Marketing Manager
About the Job
Job Overview
Lead domestic and global marketing initiatives for live-service titles and upcoming game launches. Oversee go-to-market strategies, PR, community management, and events while supervising the Marketing team and reporting directly to the President.
| Salary | Annual Salary：USD 80,000 〜 100,000 | Location | Redondo Beach, CA |
|---|---|---|---|
| Employment Type | Full-time Employee |
Responsibilities
Position Purpose
Lead domestic and global marketing initiatives to grow player bases, elevate brand presence, and drive long-term player engagement across live-service titles and upcoming game launches, while supervising the Marketing team and reporting directly to the President.
Specific Duties and Responsibilities
• Develop and implement comprehensive go-to-market strategy plans for live-service updates, expansions, and new game launches, while managing North American and global marketing strategies and budgets (excluding performance/user acquisition).
• Champion cohesive story-driven marketing campaigns as a primary brand expert for the studio's IP and published products, and negotiate strategic co-promotional alliances with external gaming brands, entertainment IP, media networks, and commercial partners.
• Conduct qualitative and quantitative player research, trend analysis, and competitor monitoring, and partner with Product Management and Development teams to co-create marketing assets, research studies, and product roadmaps.
• Lead internal PR initiatives and manage external PR agency partners, build relationships with gaming media, streamers, YouTube creators, and influencers, and prepare executives and developers for interviews, live streams, and public appearances.
• Plan and execute presence at major industry trade shows and community events (such as PAX, TwitchCon, Anime Expo, and Tokyo Game Show), overseeing booth logistics, messaging, venue, asset creation, and staffing.
• Oversee community engagement strategies across channels (Discord, Reddit, X/Twitter, YouTube), monitor player feedback loops, manage content curation and website CMS updates, and report on community metrics, media coverage, and campaign impact using KPIs.
• Manage, mentor, and evaluate direct reports within the Marketing and Community teams, approve marketing assets and creative deliverables, and oversee performance reviews, hiring, schedules, vendor proposals, and timecards.
• Assist in producing official livestreams and trailers, proofread localized marketing text, participate in early game playtests, evaluate external IP pitch decks, and execute special projects or travel for industry events as required.
Professional Development and Experience
• Gain leadership experience overseeing full-lifecycle North American and global go-to-market strategies, PR campaigns, community management, and major industry event executions in the video game industry.
• Build cross-functional and executive-level collaboration skills by reporting directly to the President, supervising marketing and community staff, and partnering with development teams, external agencies, and entertainment IP partners.
Requirements
• 5+ years of marketing experience within the video game industry or leading promotional campaigns for at least 2 game titles throughout their product lifecycle.
• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience.
• Passion for video games and solid familiarity with console, PC, and mobile gaming ecosystems.
• Outstanding oral, written, and copy-editing skills with an ability to tailor tone for diverse audiences (press, players, executives).
Terms of Application
| Employment Type | Full-time Employee |
|---|---|
| Salary | Annual Salary：USD 80,000 〜 100,000 • Base salary: $80k ~ $100k / annual |
| Work Hours | Monday to Friday • 10:00 AM - 7:00 PM *Flexible start times (between 9:00 AM and 11:00 AM) may be considered with manager approval. |
| Employee Benefits | Medical, Dental, Vision 401K Winter Break |
※ This page only shows a portion of the information, so please contact us for more details. We will contact you separately.
※ Please note that the application period may already be closed, so we will confirm the recruitment status before you apply.
Last Updated:2026/11/12
Regional Features of Southern California
Home to Los Angeles and San Diego, Southern California is a beautiful area coveted by people worldwide, symbolized by blue skies, the sea, palm trees, and the shining sun. The number of Japanese companies and residents is among the largest in the U.S., and has a well-established infrastructure as convenient as Japan’s. The food culture is highly diverse; you can enjoy authentic Mexican food, the sushi culture of the region that birthed the California Roll, and gourmet flavors from around the world. Locally founded hamburger chains, in particular, are immensely popular as a West Coast classic. With Hollywood (the capital of film), Disneyland, and the beaches of Santa Monica, there is no shortage of weekend activities. The climate is a Mediterranean one that remains warm year-round, with low humidity making it very comfortable. While the cost of living is high, it is more than offset by the abundance of exciting experiences and career opportunities. For those who want to embody the "California Dream", fulfilling both professional and private life in an open atmosphere where diverse cultures mix, this is the perfect destination.
About Our Service
Leverages Career U.S. is a recruitment agency specializing in job opportunities across the United States. Our career advisors, experts in the U.S. job market, will introduce you to your ideal job from our diverse portfolio of job openings. We provide comprehensive support, including reviewing application documents, preparing for interviews, and post-placement follow-up. This service is offered to everyone at no cost.
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